The main street of the historic center of Orbetello is undoubtedly Corso Italia, a pedestrian area full of trendy shops, bars, restaurants and accommodation facilities. Most of these businesses are part of the CCN (Centro Commerciale Naturale [Natural Shopping Center]), which is committed to a common policy of development and promotion of the territory, a commercial network composed of activities and operators united by their location to reach this purpose. This highlights the strengths linked to the organization and image of the center, consequently developing a set of actions aimed at its revitalization.
In December 2020, Orbetello Shop was also born, an e-commerce platform dedicated to online purchases in the Municipality of Orbetello and its surroundings with free delivery. This brand new online sales portal has been made available free of charge by the Municipality of Orbetello, to all traders in the area to sell their products to citizens, who will be able to buy from the comfort of their home in total safety and also to all users of the world of the web.
This is not a simple showcase on the internet, but an ambitious pilot project because here we are talking about digital solidarity and an entire community that comes together and makes itself available to challenge together the “monster” of the crisis. An online platform open to our neighborhood shops where the customer can enter, search for the type of item they want, buy, and conclude the sale with a click. An important void has been filled, in such a particular period in which the restrictions are still many and where people are still afraid of going out and doing commercial activities. But there is something new. In this project, a fundamental step was still missing to make the portal competitive with the big e-commerce players, delivery was needed, which is what distinguishes the great online shopping portals, which is why a collaboration with the Centro Commerciale Naturale and the Pro Loco of Orbetello, who immediately and enthusiastically embraced the project. During the purchase on the portal, in fact, it will be possible to ask for the delivery of the product and the latter will be carried out by the volunteers of the Pro Loco Lagunare and the Natural Shopping Center. All free of charge. The online presence has also become very important for traditional commerce, small shops have relied on it heavily during the lockdowns to counter the health emergency. The territorial portal becomes a virtual space, like a sort of shopping center just a click away, which enjoys the ‘synergy’ effect where more activities, more shops, meet and offer their products both to their regular customers, who can thus buy with confidence remotely, both to an exponential number of potential new web users. An extra push also to delivery, which moreover in this experience, thanks to an effective collaboration on the territory, is even carried out by volunteers. The winning idea is precisely in the synergy, an entire community that makes itself available to support trade in such a difficult time, because if trade dies, a city dies. The portal is open to all.
For more information:
Telephone: +39 3474928375
- Typology : Mini Market